In particular I've enjoyed working with the dynamic and extremely organised owner of Meko Creations. A husband and wife team, who have a strong passion for party theming, entertaining, baking and anything creative. I couldn't ask for a more perfect subject matter really!
Armed with a clear and detailed brief that included examples of likes & dislikes and what the logo should reflect - retro style, definately no pink or too cutesy - I was inspired by photos of beautifully decorated cakes & cookies and eligantly set party tables from their blog.
The first concept that was clear to me from the start was that the name "Meko" needed to be in an eligant, decorative, script style font. In particular I pictured long curling tails on the "M" and this was the starting point. From there I expanded on one of the examples given that the text could be framed by a stamp like border, and to somehow incorporate stripes, which were on the "like" list. Not quite satisfied with this I decided to work on another idea I had from the begining - to incorporate a cake stand in with the name.
With a number of options the process of elimination and final colour choice was tricky and just when we thought we had it, seeing it placed in a mock-up business card we realised it was just too bland and didn't lend itself to the many senarious it needed to be used in. I've learnt over time that an important step in creating a logo is to actually place it into a business card or letterhead layout with dummy text to see if it works. It might take a bit more time but is well worth the effort.
At that point Edwina had the brilliant suggestion to combine the 2 concepts, cake stand & stripes into the one logo. I often say to my clients to keep in mind that elements from one logo concept can be combined with others and in this case it turned out to be the perfect solution.
So together I am very pleased to say we have created a logo that not only they love and can truly own, but a logo I have the satisfaction of saying I'm 100% happy with and proud of. Thanks guys!
Here's the end result - Meko Creations - the logo...
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